The United States of Amazing
This website is Awesome! And it’s supposed to be. “The United States of Awesome Possibilities” campaign, brought to you by JWT, The Brand Union and The Corporation for Travel Promotion, is seeking to brand the US by promoting our great nation as the destination for business and leisure travel. The campaign is starting out in the digital realm with a [GORGEOUS] website and Facebook. The site allows you to click on the best known cities in the US and helps plan your trip with suggested activities, the must-see sites and where to find the best restaurants and shops. You can even “like” your trip on Facebook and brag to all your friends.
I’m an American citizen and even I find this website cool. The aesthetics of the site are appealing and the content is better than any other VisitInsertCityNameHere.org site that I’ve used to plan my trips. Well done, America, I can’t wait see what else rolls out with this campaign.
My only complaint is that they should have used a better picture for New York City. Central Park is lovely, yes, but why not use the iconic structures such as the Statue of Liberty (duh, that’s why most people ride the Staten Island Ferry, to see it for free), the skyline or at least the Empire State Building?